AirAsia website gets 300m hits in the first 11 hours of its new campaign

Low-cost carrier AirAsia says it recently set a new world record with its latest 1 Million Free Seats campaign and then broke it the very next day.

Navitaire, AirAsia's host reservation provider, shared that the airline set a new international sales record with 402,222 seats snapped up in the 24-hour period after the campaign was launched. Significantly, 489,000 seats were snapped up in the second 24-hour period.

AirAsia's regional head of commercial, Kathleen Tan said "The AirAsia website – www.airasia.com had registered more than 300,000,000 (300 million) hits in the first 11 hours of the campaign alone. The success of the campaign is attributed to the power of our blog and social network platform with over 100,000 Facebook followers and more than 10,000 Twitter followers."

Tan added that airline's growing success proves clearly that the traditional days where consumers have to wait in long lines to purchase their flight tickets at the sales or airport counters are now gone forever.

"It is also a clear endorsement of our strategy of expanding our route network and adding new destinations – such as Taipei, Chengdu, Kochi, Kolkata, Trivandrum, Abu Dhabi – and adding new hubs in Bali, Phuket and Bandung in Indonesia and Penang in Malaysia in addition to our existing hubs of Kuala Lumpur (Malaysia), Jakarta (Indonesia) and Bangkok (Thailand)," said Tan.

She also mentioned that the expanding route network and the frequency of flights allows AirAsia's guests to plan their itinerary to hop and hub around ASEAN in particular, but also in general around Asia, Australia and Europe (London).