Why should kids' movies have all the cross-promotional fun? According to the folks at Paramount, they shouldn't. That's why they teamed up with American Airlines who, in exchange for product placement in the new George Clooney movie "Up In The Air," let the film's director, Jason Reitman, have free filming access to its terminals, planes and the Admirals Clubs. The access came in handy considering the movie is about an executive who flies around the country and fires people.
But the partnership doesn't end there. Last weekend American hosted a press junket on one of its 767 that featured a screening of the film, a live performance by Sad Brad, the band that composed the film's soundtrack, and an interview with Anna Kendrick, who plays Clooney's apprentice in the film. American is also sponsoring tie-in auctions exclusively for AAdvantage Miles members for upgrades and movie-related items.
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