The now very-well-known tourist board campaign which recruited Ben Southall for the best job in the world —experiencing and blogging about life on the paradise of Hamilton Island in Queensland, Australia —apparently earned the state about $360 million worth of publicity (not bad for a $2.2 million outlay). Now that everyone knows that Queensland is a great place to go thanks to Ben's twitter pictures and blogs, there's one big problem: nobody's going.
Despite the massive interest in Queensland, international tourist numbers dropped by almost 8% over the last year, and almost 14% fewer international business visitors arrived. Of course, the global economic crisis can probably take a fair bit of the blame for that, but Queensland is still worried.
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